Ilana KatzAs a marketing strategist, Ilana Isakov Katz relishes the opportunity to combine the art and science of marketing to create integrated marketing communications strategies. Drawing on her experience with Fortune 500 company clients, Ilana designs, implements, and measures performance-driven and results-oriented plans and programs to support dynamic objectives.She is an award-winning marcom professional with extensive involvement in marketing, branding, and advertising. Ilana develops creative and design direction for successful corporate identity and brand building campaigns. She is a speechwriter, ghostwriter, business writer, and copywriter. With comprehensive experience in community, employee, media, and public relations, she collaborates with CEOs to compose messaging platforms and content that supports corporate positions. Ilana has served as national media spokesperson for purposes of general corporate representation and in times of crisis. Ilana spent more than a decade as director of marketing for SS&G, Inc. (now BDO USA, LLP), one of the largest and fastest growing independently owned accounting and business advisory services firms in the country. There, she oversaw advertising, PR, website and social media, and events, as well as CRM management, business development engagement, and client service delivery. |