Marketing Social Security Income Services in Your Practice (Currently Unavailable)

Author: Martha B Shedden

Tax professionals and financial planners are uniquely positioned to guide their clients to make a well informed Social Security income election decision. As they venture into this topic area, they will need to determine what level of Social Security income planning service they will provide for their clients, or they may opt to outsource certain aspects of these services. If they choose to provide these services in-house, they will want to utilize effective means of marketing and providing the requisite client deliverables.

This 2-hour course will provide tax and financial professionals with marketing and practice management tools to help them both bring more value to existing clients, and attract new clients, while educating and guiding them through this very important financial planning decision process. The various professionals that provide Social Security income planning services and the scope of those services will also be discussed.

Participants will learn the tools and marketing strategies to reach out to affiliates and Centers of influence, how to prepare and present effective seminar PowerPoint presentations, and what comprises effective Social Security mail and online campaigns. Finally, information on how to conduct the client meeting and how to uncover both content and demographic niche markets in your community will be discussed.

Publication Date: September 2018

Designed For
Tax and Financial Professionals who want to better steward their clients and prospects with the Social Security income planning process. This course is also for those who want to expand their practice into Social Security income planning. Including the following licenses and certifications: Tax Professionals: CPAs, Enrolled Agents Financial Professionals: CFP, IAR, Life & Annuity Agents, CLU, CPRC, CFS, ChFC, CIC, and CIMA.

Topics Covered

• Expertise to help retirees with Social Security
• Step”by”step process to provide this expert service
• Marketing services as a stand”alone "fee for service"
• CPA role in offering this service
• The Social Security Income Planning Environment
• Becoming an Expert
• Marketing a Service
• Developing Trust
• Marketing Niches
• Your Services and Team
• Advertising Tips
• Unique You

Learning Objectives

• Recognize that the 2015 Budget Act creates a need for more client education and presents a marketing opportunity
• Differentiate between the types of professionals that provide Social Security income planning advice
• Evaluate whether to add Social Security income planning services to your practice or outsource them
• Recognize the types and depths of services to consider providing to clients
• Describe to clients key elements of Social Security income planning and their significance
• Identify valuable affiliate marketing partners and understand their roles with respect to Social Security income planning and the client
• Illustrate various techniques for marketing Social Security income planning services
• Identify different types of Social Security income planning PowerPoint public presentations
• Differentiate between the various content and demographic niches for marketing Social Security income planning advice
• Differentiate correct/incorrect statements regarding the current Social Security income planning market
• Identify when to claim Social Security and how to advice retirees planning for retirement
• Describe correct changes to the Social Security program
• Identify how the business of Social Security income planning works
• Recognize what's most important when marketing Social Security income planning services
• Identify what providers of Social Security income planning services should consider when marketing to retirees seeking advice on this topic
• Recognize when the market for personalized advice on claiming Social Security will end
• Identify who cannot offer personalized Social Security income planning services
• Describe practicing Social Security income planning skills
• Recognize physical evidence of Social Security income planning service
• Describe the primary service being sold when offering Social Security income planning

Level
Advanced

Instructional Method
Self-Study

NASBA Field of Study
Communications & Marketing (2 hours)

Program Prerequisites
This is an advanced level course and it is suggested that registrants have a basic familiarity with Social Security rules and claiming strategies and wish to develop a broader perspective on Social Security income marketing and practice management services. The course is for professionals who are considering adding this service to their practice or already offer the service and wish to increase the Social Security client base within their practice.

Advance Preparation
None