ADP - Mastering Modern Selling Strategies
Author: ADP Speaker
| CPE Credit: |
2 hours for CPAs |
NOTE: To ensure the course functions correctly, please ensure that your pop-up blocker is disabled before beginning the course.
This course guides accountants in transitioning from transactional roles to becoming trusted advisors by focusing on strategic selling and relationship-building. Participants will learn to adapt to changing market dynamics, develop effective networking skills, and master consultative selling techniques that create meaningful client solutions.
Publication Date: April 2025
Topics Covered
- Evolving role of accountants
- Insight selling
- The Trusted Advisor sales approach
- Networking & referral strategies for accountants
- The art of opening the sale
- Consultative selling & probing questions
- Handling objections & closing the sale
Learning Objectives
- Understand the shift from traditional accounting to advisory services
- Recognize the impact of changing buyer behavior and digital sales trends
- Learn to sell strategically using the trusted advisor sales approach
- Develop effective networking and referral techniques to expand business opportunities
- Master the art of consultative selling by asking insightful questions and crafting solutions that resonate with clients
Level
Basic
Instructional Method
Self-Study
NASBA Field of Study
Personal Development (2 hours)
Program Prerequisites
None
Advance Preparation
None
