Big Data: Possibilities and Probabilities
Author: Cory Campbell
| CPE Credit: |
2 hours for CPAs |
Organizations today are awash in data, yet the ability to harness its full value remains elusive. This workshop explores how artificial intelligence—particularly agentic AI—is redefining the way data is interpreted, applied, and governed. Participants will examine the persistent gap between data abundance and strategic insight, framed through the lens of the V’s of data: volume, velocity, veracity, variety, and beyond. The session highlights how accounting professionals can lead the transformation of data into decision-ready intelligence, while also navigating emerging risks and opportunities in areas such as financial reporting, internal controls, and data assurance.
Publication Date: March 2026
Designed For
Professionals in public practice, business, government, and education who wish to be knowledgeable about the power of big data analytics.
Topics Covered
- Learn how accounting professionals can leverage big data to optimize risk management strategies.
- What is Big Data? Why does Big Data Matter?
- How is Big Data being used?
- Why does Big Data mean for the future of work?
- What does Big Data mean for the future of the accounting profession?
Learning Objectives
- Evaluate the challenges of handling big data and propose practical solutions for specific accounting contexts.
- Differentiate between descriptive, diagnostic, predictive, and prescriptive analytics
- Distinguish the “V”s of data including volume, variety, velocity, and veracity in the context of various types of data (e.g. sensory, image, activity data)
Level
Intermediate
Instructional Method
Self-Study
NASBA Field of Study
Information Technology (2 hours)
Program Prerequisites
Basic understanding of accounting and audit standards.
Advance Preparation
None
