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Self-Study Courses

Execution & Growth

1 CPE Credits $65.00/credit hour
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The long-term success of advisory services depends on delivering measurable results and creating opportunities for continued client value. This course focuses on the execution, accountability, and relationship-development practices that help advisory engagements produce meaningful outcomes and support future growth.

Participants will learn how to establish implementation plans, define milestones, track progress, and communicate results throughout an engagement. The course also examines how successful firms create ongoing advisory relationships by linking planning, implementation, optimization, and future opportunities into a repeatable cycle of client value creation. Participants will explore practical frameworks for identifying additional opportunities, expanding client relationships, and developing long-term advisory growth strategies.

Publication Date: August 2026

Topics Covered

  • Lesson 6.1: Implementation Planning
  • 30-day win principle
  • Deadline chains and backward planning
  • Implementation Plan Template
  • Client accountability structures
  • Progress reporting
  • Next Opportunities Log
  • Lesson 6.2: The Advisory Cycle
  • Five-stage Advisory Cycle
  • Flywheel effect and relationship expansion
  • White space analysis
  • Account Growth Planning
  • Retainer transition strategies
  • Referral generation through advisory value

Learning Objectives

  • Deliver a measurable client win within the first 30 days of an engagement.
  • Map deadline chains backward from filing and election deadlines.
  • Create implementation plans with milestones, owners, deadlines, and success metrics.
  • Apply accountability structures that improve client execution.
  • Use progress reporting to communicate value throughout an engagement.
  • Identify and document future advisory opportunities using a Next Opportunities Log.
  • Apply the five-stage Advisory Cycle framework.
  • Conduct white space analyses to identify unrealized advisory opportunities.
  • Build Account Growth Plans that expand client relationships systematically.
  • Evaluate when clients are ready for subscription or retainer advisory models.

Level
Basic

Instructional Method
Self-Study

NASBA Field of Study
Specialized Knowledge (1 hour)

Program Prerequisites
None

Advance Preparation
None

Instructor

Nate Nasralla

Nate Nasralla is a seasoned go-to-market advisor who has architected the complex selling motions behind major brands like OneStream, Autodesk, and many others. He's also a 2X software founder, 3X enterprise sales leader, and the bestselling author of the books Selling With and Brief & Brilliant. Currently living in Denver, Colorado, he loves laughing with his wife and kids, eating dark chocolate, and running the Rocky Mountains.
$65.00 / 1 CPE
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