Strong recommendations do not create impact unless stakeholders clearly understand and communicate their value. This course focuses on helping participants transform advisory insights into concise, compelling narratives that drive understanding, alignment, and decision-making.
Participants will examine how recommendations can lose clarity as they move through multiple stakeholders and learn practical frameworks for creating messages that maintain their integrity throughout the decision-making process. The course introduces approaches for communicating business value, highlighting the consequences of action and inaction, and creating business cases that support executive discussions and champion-led advocacy. Participants will leave with tools to communicate advisory opportunities in ways that are easier to understand, remember, and share.
Publication Date: August 2026
Topics Covered
- 90-Second Advisory Soundbite Framework
- Two Futures Technique
- Value Communication Strategies
- Executive-Level Messaging
- Champion Enablement and Internal Advocacy
- One-Page Business Case Development
- Audience-Specific Narrative Adaptation
- Communicating Urgency and Opportunity Cost
Learning Objectives
- Compress complex recommendations into a four-sentence advisory soundbite.
- Apply narrative frameworks that improve message retention and internal communication.
- Use the Two Futures technique to create urgency and highlight opportunity cost.
- Develop compelling value-based narratives for advisory recommendations.
- Build a one-page business case that supports executive decision-making.
- Communicate advisory opportunities in language relevant to leadership audiences.
- Adapt messaging for firm-internal, client-facing, and champion audiences.
- Strengthen champion advocacy through clear and repeatable messaging.
- Connect business problems to strategic priorities and executive initiatives.
- Increase stakeholder alignment through effective value communication.
Level
Basic
Instructional Method
Self-Study
NASBA Field of Study
Specialized Knowledge (1 hour)
Program Prerequisites
None
Advance Preparation
None
Instructor
Nate Nasralla
Nate Nasralla is a seasoned go-to-market advisor who has architected the complex selling motions behind major brands like OneStream, Autodesk, and many others. He's also a 2X software founder, 3X enterprise sales leader, and the bestselling author of the books Selling With and Brief & Brilliant. Currently living in Denver, Colorado, he loves laughing with his wife and kids, eating dark chocolate, and running the Rocky Mountains.