Presented by David Osburn, this on-demand course provides tools for effectively working with small business clients in today’s market. This on-demand course discuses real-life scenarios and will help you learn to recognize the "personal" financial needs of the small business owner, identify a type of credit product for a small business, describe the four Ps as it relates to the marketing mix, and more.
Publication Date: October 2021
Designed For
CPAs that are sole practitioners, partners, department managers or staff accountants.
Topics Covered
- Tools to More Effectively Work With Your Small Business Clients
- Small Business Legal Issues including Entity Structure
- Obtaining Credit for Small Businesses
- Liquidity Ratios
- Activity (Turn Factors)
- Leverage
- Operating Performance
- Cash Flow Models " Traditional versus Cash Basis
- Personal Cash Flow- Business Owner/Guarantor
- Global Cash Flow
- Obtaining Credit for Small Businesses
- Risk Factors in Today's Changing Market
- How to Target Market to Small Businesses and Business Owners
- How to Deal with the Business Owner: A lesson in "Psychology"
- Small Business Issues Case Studies
- How to Better Address the "Personal" Financial Needs of the Business Owner
Learning Objectives
- Identify how to increase the effectiveness of working with the small business client
- Recognize current trends in small business
- Describe small business legal issues, credit, risk factors, and marketing
- Recognize the "personal" financial needs of the small business owner
- Differentiate types of ratios
- Identify a type of credit product for a small business
- Identify a human factor as it relates to risk factors and their impact on today's changing market
- Describe the four Ps as it relates to the marketing mix
- Recognize and apply small business case studies which could apply to your clients
- Identify the stages of the life cycle
- Recognize which type of entity structures is used for professional corporations
- Identify components of a contract relates to the 20% rule
- Identify the formula for calculating working capital
- Describe examples of different ratios
- Identify the second stage in the life cycle of a small business
- Identify a human factor with respect to risk factors in today's changing market
Level
Basic
Instructional Method
Self-Study
NASBA Field of Study
Business Management & Organization (2 hours)
Program Prerequisites
None
Advance Preparation
None
Instructor
David Osburn
David L. Osburn is the founder of Osburn & Associates, LLC, a Business Training and Contract CFO Firm that provides seminars, webinars, and keynote speeches for bankers, CPAs, credit managers, attorneys, and business owners on topics such as Banking/Finance/Credit, Negotiation Skills, Marketing, and Management Issues.
Mr. Osburn’s Contract CFO clients include medical practitioners, financial institutions, law firms, CPA firms, architects, real estate developers, and contractors.
His extensive professional background of over 30 years encompasses 21 years as a Business Trainer/ Contract CFO and 16 years as a bank commercial lender including the position of Vice President/Senior Banking Officer. His banking credentials include loan underwriting, loan “work-out”, management, and business development.
Mr. Osburn has been an adjunct college professor for over 30 years including the College of Southern Nevada.
He holds an MBA from Utah State University, a BS in Finance from Brigham Young University, and is a graduate of the ABA National Commercial Lending School held at the University of Oklahoma.
Additionally, Mr. Osburn holds the professional designation of Certified Credit & Risk Analyst (CCRA) as granted by the National Association of Credit Management (NACM).