Small Business Issues in Today's Market

Author: David Osburn

Presented by David Osburn, this on-demand course provides tools for effectively working with small business clients in today’s market. This on-demand course discuses real-life scenarios and will help you learn to recognize the "personal" financial needs of the small business owner, identify a type of credit product for a small business, describe the four Ps as it relates to the marketing mix, and more.

Publication Date: October 2021

Designed For
CPAs that are sole practitioners, partners, department managers or staff accountants.

Topics Covered

• Tools to More Effectively Work With Your Small Business Clients
• Small Business Legal Issues including Entity Structure
• Obtaining Credit for Small Businesses
• Liquidity Ratios
• Activity (Turn Factors)
• Leverage
• Operating Performance
• Cash Flow Models " Traditional versus Cash Basis
• Personal Cash Flow- Business Owner/Guarantor
• Global Cash Flow
• Obtaining Credit for Small Businesses
• Risk Factors in Today's Changing Market
• How to Target Market to Small Businesses and Business Owners
• How to Deal with the Business Owner: A lesson in "Psychology"
• Small Business Issues Case Studies
• How to Better Address the "Personal" Financial Needs of the Business Owner

Learning Objectives

• Identify how to increase the effectiveness of working with the small business client
• Recognize current trends in small business
• Describe small business legal issues, credit, risk factors, and marketing
• Recognize the "personal" financial needs of the small business owner
• Differentiate types of ratios
• Identify a type of credit product for a small business
• Identify a human factor as it relates to risk factors and their impact on today's changing market
• Describe the four Ps as it relates to the marketing mix
• Recognize and apply small business case studies which could apply to your clients
• Identify the stages of the life cycle
• Recognize which type of entity structures is used for professional corporations
• Identify components of a contract relates to the 20% rule
• Identify the formula for calculating working capital
• Describe examples of different ratios
• Identify the second stage in the life cycle of a small business
• Identify a human factor with respect to risk factors in today's changing market

Level
Basic

Instructional Method
Self-Study

NASBA Field of Study
Business Management & Organization (2 hours)

Program Prerequisites
None

Advance Preparation
None