Your personal brand is how you represent yourself to the outside world; friends, family, and colleagues. It can be tempting to put on a mask, especially with social media, but it’s not authentic and people see through it and may not relate to you at work or personally.
Rather than worrying about your real personality coming through in how you portray yourself to the world, instead embrace it, and intentionally review what you put out into the world and the experience you create. You may find that the people start responding to you differently because they are attracted to people that are authentic.
Once you begin to connect on a more human level, you can create a meaningful relationship, whether in business or at home.
Publication Date: August 2022
Designed For
Bookkeeper, All CPAs, including sole proprietors, and tax practitioners.
Topics Covered
- Beliefs
- How to embrace your real personality
- Fear and Uncertainty: The Value of Discomfort
- Understanding Personal Purpose
- What is Your Personal Brand?
- Perception vs. Reality
- The Importance of Community
- How to connect with others on a more human level
Learning Objectives
- Recognize how to embrace your real personality
- Identify how to connect with others on a more human level
- Describe which environment a balance in the B3 method creates
- Recognize true statements regarding personal purpose statements
- Identify what rebranding involves
- Recognize how creating a mantra helps a person
- Describe what professional growth requires
- Identify the root cause of an ego
- Describe what building a brand requires being open to
Level
Basic
Instructional Method
Self-Study
NASBA Field of Study
Personal Development (2 hours)
Program Prerequisites
None
Advance Preparation
None
Instructor
Amy Vetter
Amy Vetter, CPA, CITP, CGMA, is the CEO of The B3 Method Institute and Drishtiq Yoga. She is a keynote speaker, corporate advisor, board member, author, and host of the podcast, Breaking Beliefs. As a CPA and Yogi, who specializes in technology innovation, Amy provides a unique perspective. She inspires financial professionals to incorporate mindfulness into their daily lives as well as implement and use technology in a thoughtful way so that it does the heavy lifting, freeing them to develop collaborative, lasting relationships.
Amy’s speaking programs encompass transformative topics on digital transformation, mindfulness, leadership, employee engagement, company culture, change management, and innovation. Amy has authored two books: Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud, published by Wiley; and Business, Balance and Bliss: How the B3 Method Can Transform Your Career and Life.