Becoming a Cherished Advisor: Building an Client Advisory Services Practice with Purpose (Completed)

You’re passionate about what you do, and that’s why you started or lead a client advisory practice. Combining your passion and business can be both exhilarating and a struggle.

Many professionals stumble into starting an advisory practice because of what they love to do. But without the experience or a roadmap of how to build a new service line or practice that your clients can’t imagine living without for efficiency and scalability, it’s easy to hit pitfalls along the way. To become a “Cherished Advisor®”—a highly valued strategic partner whom your business clients rely on to grow and thrive—you need to have a solid business foundation yourself. It’s therefore essential to put into practice the same kind of advice you give your clients.

As a CPA, consultant, and entrepreneur, Amy will share insights and best practices from her own experience of starting and growing an advisory services practice independently and as a partner in accounting. She will also pull from her more than 10 years of advising thousands of firm leaders on growing and scaling their businesses. You will walk away with actionable tools, tips, and resources for creating and maintaining a solid, scalable foundation for your business for years to come.

Advance Preparation: Optional reading of Amy’s book Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud.

Who Should Attend
Bookkeepers, CPAs from small to large firms, including sole practitioners and firm leaders.

Topics Covered

• Determine how to alighn your passion and purpose with the focus of your client advisory services practice
• The five stages of the Cherished Advisor® journey to building a solid foundation that enables your practice to grow and thrive well into the future
• How to select technology that will meet the needs of your practice and that of the clients/vertical industries you choose to serve
• How to design an end-to-end customer experience that consistently provides the high-quality level of service and engagement your clients rely on throughout the entirety of your business relationship
• How to outline a B3 Innovation Plan with measurable goals to achieve your business objectives while staying true to your purpose

Learning Objectives

• Identify your passion and purpose and determine how to align it with the focus of your client advisory services practice
• Describe the five stages of the Cherished Advisor® journey to building a solid foundation that enables your practice to grow and thrive well into the future
• Recognize how to select technology that will meet the needs of your practice and that of the clients/vertical industries you choose to serve
• Identify how to design an end-to-end customer experience that consistently provides the high-quality level of service and engagement your clients rely on throughout the entirety of your business relationship
• Recognize how to outline a B3 Innovation Plan with measurable goals to achieve your business objectives while staying true to your purpose

Level
Basic

Instructional Method
Group: Internet-based

NASBA Field of Study
Business Management & Organization (2 hours)

Program Prerequisites
None

Advance Preparation
None