Make it RAIN: New Business in a Changing Market

Author: Ed Robinson

Are your marketing strategies driving sales and effective client needs satisfaction? This powerful, program provides client development skills to design a structured process for developing long-term, mutually beneficial client relationships, in addition to learning strategies for becoming Rainmakers (client developers within their organizations).

Ed combines dynamite selling strategies with a marketing model that creates a machine for effective and proactive growth regardless of economic conditions. You will walk away with over a dozen skills, processes, and tools to grow your organization, business and sales.

Publication Date: April 2019

Topics Covered

• RAINMAKER Strategy for Success© Model
• The Formula for Success
• Marketing Your Brand
• Market Expansion Equation
• (80/20 RULE)
• Ed's Magic Marketing Mix
• Your Magic Marketing Mix
• Strategy for 80/20
• Market Expansion Equation
• Touch Program (Relationship Support)
• Tips for Easy Rainmaking
• Succession Planning by Building Leaders that Make it Rain
• How Well Does the Tough Program Work?
• Business Development Cycle
• 5 Ways to Differentiate Your Company
• 4 Keys to Making it Rain!
• Key Benefits of a Systematic Approach
• Ask Questions: Discover PFV
• Negotiate Start: Quantify Value
• The Triple Win
• Go Hunting!

Learning Objectives

• Identify client development skills to design a structured process for developing long-term, mutually beneficial client relationships
• Recognize learning strategies for becoming Rainmakers (client developers within their organizations)
• Identify the steps to employ once you set goals and establish a plan
• Describe a major strive for excellence factor in growing your business
• Recognize the four defining classifications and how they apply
• Describe the five ways to differentiate your company
• Recognize the proper questions to ask a potential client interested in your services
• Identify how to develop a mindset compatible with long-term business success
• Describe the 80/20 Rule
• Recognize how to likely raise closing ratios
• Recognize and apply the touch program
• Describe how to benefit from the selling process of "making it rain"

Level
Basic

Instructional Method
Self-Study

NASBA Field of Study
Business Management & Organization (2 hours)

Program Prerequisites
None

Advance Preparation
None