Make it RAIN: New Business in a Changing Market (Currently Unavailable)
Author: Ed Robinson
| CPE Credit: |
2 hours for CPAs |
Are your marketing strategies driving sales and effective client needs satisfaction? This powerful, program provides client development skills to design a structured process for developing long-term, mutually beneficial client relationships, in addition to learning strategies for becoming Rainmakers (client developers within their organizations).
Ed combines dynamite selling strategies with a marketing model that creates a machine for effective and proactive growth regardless of economic conditions. You will walk away with over a dozen skills, processes, and tools to grow your organization, business and sales.
Publication Date: April 2019
Topics Covered
- RAINMAKER Strategy for Success© Model
- The Formula for Success
- Marketing Your Brand
- Market Expansion Equation
- (80/20 RULE)
- Ed's Magic Marketing Mix
- Your Magic Marketing Mix
- Strategy for 80/20
- Market Expansion Equation
- Touch Program (Relationship Support)
- Tips for Easy Rainmaking
- Succession Planning by Building Leaders that Make it Rain
- How Well Does the Tough Program Work?
- Business Development Cycle
- 5 Ways to Differentiate Your Company
- 4 Keys to Making it Rain!
- Key Benefits of a Systematic Approach
- Ask Questions: Discover PFV
- Negotiate Start: Quantify Value
- The Triple Win
- Go Hunting!
Learning Objectives
- Identify client development skills to design a structured process for developing long-term, mutually beneficial client relationships
- Recognize learning strategies for becoming Rainmakers (client developers within their organizations)
- Identify the steps to employ once you set goals and establish a plan
- Describe a major strive for excellence factor in growing your business
- Recognize the four defining classifications and how they apply
- Describe the five ways to differentiate your company
- Recognize the proper questions to ask a potential client interested in your services
- Identify how to develop a mindset compatible with long-term business success
- Describe the 80/20 Rule
- Recognize how to likely raise closing ratios
- Recognize and apply the touch program
- Describe how to benefit from the selling process of "making it rain"
Level
Basic
Instructional Method
Self-Study
NASBA Field of Study
Business Management & Organization (2 hours)
Program Prerequisites
None
Advance Preparation
None
