Make it RAIN: New Business in a Changing Market

Author: Ed Robinson

CPE Credit:  2 hours for CPAs

Are your marketing strategies driving sales and effective client needs satisfaction? This powerful, program provides client development skills to design a structured process for developing long-term, mutually beneficial client relationships, in addition to learning strategies for becoming Rainmakers (client developers within their organizations).

Ed combines dynamite selling strategies with a marketing model that creates a machine for effective and proactive growth regardless of economic conditions. You will walk away with over a dozen skills, processes, and tools to grow your organization, business and sales.

Publication Date: April 2019

Topics Covered

  • RAINMAKER Strategy for Success© Model
  • The Formula for Success
  • Marketing Your Brand
  • Market Expansion Equation
  • (80/20 RULE)
  • Ed's Magic Marketing Mix
  • Your Magic Marketing Mix
  • Strategy for 80/20
  • Market Expansion Equation
  • Touch Program (Relationship Support)
  • Tips for Easy Rainmaking
  • Succession Planning by Building Leaders that Make it Rain
  • How Well Does the Tough Program Work?
  • Business Development Cycle
  • 5 Ways to Differentiate Your Company
  • 4 Keys to Making it Rain!
  • Key Benefits of a Systematic Approach
  • Ask Questions: Discover PFV
  • Negotiate Start: Quantify Value
  • The Triple Win
  • Go Hunting!

Learning Objectives

  • Identify client development skills to design a structured process for developing long-term, mutually beneficial client relationships
  • Recognize learning strategies for becoming Rainmakers (client developers within their organizations)
  • Identify the steps to employ once you set goals and establish a plan
  • Describe a major strive for excellence factor in growing your business
  • Recognize the four defining classifications and how they apply
  • Describe the five ways to differentiate your company
  • Recognize the proper questions to ask a potential client interested in your services
  • Identify how to develop a mindset compatible with long-term business success
  • Describe the 80/20 Rule
  • Recognize how to likely raise closing ratios
  • Recognize and apply the touch program
  • Describe how to benefit from the selling process of "making it rain"

Level
Basic

Instructional Method
Self-Study

NASBA Field of Study
Business Management & Organization (2 hours)

Program Prerequisites
None

Advance Preparation
None

Registration Options
Quantity
Fees
Regular Fee $55.00

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